Brands ne papa ke liye kya plan kiya? Full emotional strategy!

Papa + Pitch = Perfect Emotional Combo 💼❤️

Author

Digital Gone Easy
June 16, 2025

Hello marketers, memory-makers & meme lovers 👋

Father’s Day 2025 aaya aur gaya, par brands ne iss baar sirf necktie ya mug nahi becha — they sold us emotions, nostalgia, aur thoda style bhi.

Papa ka jo image hai — strict, silent, newspaper-loving sher — ko brands ne full-on makeover de diya.

Let’s see kaise 👇

Top Brand Campaigns That Hit Us Right in the Feels

SBI Life – #PapaHaiNa

No fancy voiceovers. Just soft music, silent support, and pure desi dad energy — jo ek hi second mein aankhon mein paani le aayi.

Lesson: Product nahi, presence becho. Brand toh yaad rahega hi.

🟢 Niva Bupa – #WorldsMostResponsibleDad

Dad skipping golgappas, spraying sanitizer like it’s perfume, and checking BP twice a day.

Funny bhi, sweet bhi.

Lesson: Humor + concern = brand trust unlocked

Bombay Shaving Company – "Dads Don't Say Much"

No filmy drama. Just: "He shows up. And that's enough."

Understated. Honest. Hits harder than overacting.

Lesson: Kabhi-kabhi, real > reel hota hai.

Prega News – Flip the Script

Papa jo hamesha test results ke bāhar wait karte the…

This time, the spotlight was on them. Emotions, gender roles, and shared parenting — all in one ad.

Lesson: Awareness + empathy = brave branding.

Marketing Masala – What You Can Learn

  • Emotion sells. Par real wali , not rona-dhona.

  • Papa ka swag , papa ka soft side — both perform like magic online.

Break the Stereotype

Desi dad ≠ angry man with chancla.
Desi dad = WhatsApp meme king, tiffin prep master, & reel liker supreme.

Relatable Storytelling > Product Push

Chahe chai becho ya CRM software — papa wali yaadon mein brand emotion daalo.

Digital + Desi = Deadly Combo

Throwback reels, dad jokes, “My Dad vs Me” carousels — sab hit hain agar heart touch karein.

Social Media Pe Jalwa

  • Myntra – “Dad Drip” makeover reels: relatable, hilarious, fashionable

  • OYO – “Book Your Dad a Break”: quirky and cute

  • Subway India – “Dad Jokes > Cheese Jokes”: meme-worthy

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