Bro, the Funnel Is Old News. Loops Are the New Cool.

You showed an ad → people clicked → they bought → done.

That was the old funnel.
Like a water slide, people enter from the top (strangers) and come out from the bottom (customers).

But now? People don’t slide straight anymore
They bounce around like crazy.

Let’s say you see Nike shoes in a Reel.
You ask ChatGPT “best running shoes,”
Then you check 2 YouTube reviews,
Forget about it for 3 weeks,
And finally buy because your gym friend said, “Bro, Nike lasts longer.”

See? You didn’t go in a straight line.
You went in loops.

That’s why funnels are kinda useless now.
And that’s where Loop Marketing comes in.

Okay but... what is Loop Marketing?

It’s a new way of doing marketing where you learn from every customer action and improve next time.

Think of it like Zomato.
Every time you order, it learns what you like (spicy food, vegetarian, ratings).
Next time, it recommends better places, Mostly at what time you usually orders, it gives you notifications and reminds you.

Loop marketing does the same for your brand.

It has 4 simple steps:

1.  Express → Say who you are clearly.
                             Example: Amul is all about India, simplicity, and humor. You see one ad and instantly know this is Amul.
   

   

2. Tailor → Talk to different people differently.
     Example: Nykaa shows skincare to teens and luxury perfumes to working women. Same brand, different talk.

3. Amplify → Be seen everywhere people hang out.
   Example: Netflix promotes new shows on Instagram, YouTube, billboards, and memes — same message, different platforms.

4. Evolve → Learn and improve fast.
   Example: When Swiggy sees people not ordering late night, they add “midnight snacks” deals next week.

That’s how brands grow smarter every round — by looping.

Now, that confusing “funnel creates silos” thing 

Okay, imagine you work at Zomato.
One team handles ads to get new users (that’s acquisition).
Another team manages offers to keep old users (that’s retention).

In the old funnel style, these two teams don’t talk much.
Ad team says: “Our job is to bring new people.”
Offer team says: “Our job starts later.”

So what happens?
New users keep coming in, but old users slowly stop using the app.
Basically, your bucket keeps leaking. 

That’s called a silo teams working separately instead of together.

Loop marketing breaks those silos.
It says:
“Let’s connect everything ads, content, customer service, offers. So we keep learning what’s working and fix what’s not.”

It’s like how Netflix connects everything:
What you watch → changes what they show → changes their ads → brings more similar people.

That’s one big loop.

Why Loops Work Better in 2025

1. People discover brands in weird ways now.
   ChatGPT, Reels, WhatsApp groups — discovery is everywhere.
   

2. Speed matters.
   Waiting for “monthly reports” is like watching buffering Netflix, nobody has time
   

3. Smart brands connect dots fast.
   Like Swiggy, Spotify, Cred, they use data + human brains together.
   

How You Can Start (Easy Version)

🟢 Write down your brand basics  who you are, who you talk to, what tone you use.
(So AI tools don’t write nonsense on your behalf)

🟢 Personalize one thing — maybe your email or WhatsApp message.
Like how Zepto writes “Good morning, [Your Name]! Deals for your area ”

🟢 Share the same idea in 5 formats — a tweet, a reel, a post, an email, and a meme.

🟢 Do weekly reviews, “What worked? What flopped?” And fix fast.

Real Talk

Loop marketing is not a fancy MBA word.
It’s just common sense.

Learn → Improve → Repeat.

That’s how you turn your marketing into a smart system, not random campaigns.

So yeah, funnels are old.
Loops are the new growth engine. 

Meme of the Week

Old marketer: “We lost leads in the funnel.”
New marketer: “Bro, we don’t lose them. They just loop back after payday.”