Chocolate Wars: The Billboard Battle You Can’t Ignore! 🍫

Hello Shubhchintaks (Who are ready to become 1% smarter every day),

Have you ever seen a billboard that made you stop and go, "Oye, yeh toh mast hai!"? 

Now tell me, have you noticed how brands like Zomato, Blinkit, and Netflix put their billboards ekdum chipak ke next to each other? 

Lagta hai jaise tu-tu main-main ho rahi hai! But no, they aren’t actually fighting.

It’s brain marketing, and guess what? 

Sab jeet rahe hain!

Dekho, aajkal kisi ke paas time nahi hai to read boring ads.

Jab tak paise ka faida na ho, kaun dekhega? 

So brands have to like dimaag lagao and grab attention in the quirkiest ways. 

And billboards? 

Woh toh chhupaye nahi chhupte! Whether you’re walking or driving, they are har jagah! 

Aur jab ad thoda Funny ho, thoda relatable ho, tabhi toh dil se connect hota hai! 

And suddenly, you’re like, 

"Ek baar try toh karna banta hai!"

Now, you’d think that in this digital duniya, brands would stick to online ads. 

But nah! They’re still khul ke paisa luta rahe hain on billboards. 

Kyun? 

Because this is a pure psychological chalaki—ekdum socha-samjha plan to sneak into your mind and stay there!

"In our digital marketing campaign, we were creating a Valentine's Day campaign and came across the Dairy Milk and 5 Star billboards.

That made us go ‘Arre baap re!’

I Found Dairy Milk vs Five Star Billboard

You know what Dost,

what I have found in it. Dairy Milk presents a romantic billboard asking, "How far will you go for love?"

ekdum perfect Valentine's message, hai na?

But wait... bilkul paas mein, Five Star throws the ultimate shade with: "Nah, I'm fine here. Eat Five Star and do nothing."

Matlab hadd kar di Five Star ne, saare jazbaat hi khatam kar diye.

Meanwhile singles

Now it’s your turn! Apne dimag ki batti jalao and think, what are they trying to do?

As a digital marketer, the brand tries to relate with both type of audience

Let me decode the pro tricks behind it.

1. Location is important 

Putting rival billboards side-by-side creates what we psychology Intellectuals call "cognitive contrast."

It means when your brain notices the difference between two things.

Your brain can't help but compare them - it's like when your mom says, "Dekho padosi ke bacche ko, kitna padhai karta hai", and you suddenly remember both yourself AND the neighbor kid forever!

"Jahan dimaag confuse, wahan brand famous!" 👀


2. Valentine's Day Ka Perfect Separation

Ab yeh hai asli pro level marketing - these "rivals" are actually siblings from the same Cadbury family! 🤯

They've cleverly captured:

• The pyaar-mohabbat types (Dairy Milk fans) ❤️

• The "Valentine's Day? hate!" crowd (Five Star ke supporters) 👎
  

3. Customer Pe Asar

Research batata hai that contrasting messages boost brand recall by up to 62%! 

It's like when a mother says, "Don't think about that girl if she rejects your proposal," but you can’t stop thinking about her all day. 

As my crazy marketing professor used to yell: "Ek billboard achha, do billboard dhamaka!"

Numbers Toh Kamaal Ke Hain!

Is strategy ke baad:

• Couples ne Dairy Milk ki sales 28% badha di

• Single logon ne Five Star ki biking 32% increase kar di

• Overall Valentine's week mein pichle saal se 43% zyada chocolate biki!

"Thoda drama, thoda taam-jham - perfect marketing ka tadka!" 🔥

Kya Seekha Humne?

This "chocolate jung" shows that billboard placement isn't just about traffic ya visibility - it's about creating a masaledaar kahaani that makes people go "Arre wah!" kya chia hai


Aui is tarah brand customer ke mann-mandir me bas jate hain. 

Ya Fir, Asli Baat

If billboards were dating profiles, these two would be that couple on Instagram who pretend to fight but are actually madly in love. One says, "Come closer", and the other says “do nothing” - but somehow, dono hi tumhara attention paate hain! 😏

Remember: Marketing mein, just like in arranged marriages, sometimes the perfect match is all about strategic positioning!

"Chocolate ho ya billboard, meetha dikhta hai, meetha lagta hai, aur dimaag mein bhi meetha hi rehta hai!" 🍫

Until next time, keep your marketing as smooth as Dairy Milk's silk and your chill days as legendary as Five Star's "do nothing" attitude!

So batao, are you Team Dairy Milk or Team Five Star? Ya phir Cadbury ki tarah dono sides khelna pasand karte ho? Comment karo - I promise judging nahi karunga... zyada! 😜

👉Join the DGE Community https://t.me/+rEfjI1M2TPAxMjU1 today and get the opportunity to learn together.

P.S. Keep an eye out for the upcoming newsletter. I’ve got something exciting to make your digital marketing journey even more fun!

I am sure you will find a lot of value in this Newsletter.

For more details, contact Shubhra Rani on her LinkedIn profile.

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