From Jhola to Jackpot: Why We Must Own Our Brand

Namaste, marketers! 👋
Welcome back to Magic Monday — jahan marketing meets masala!

Aaj ka gyaan thoda kadwa ho sakta hai... but trust me, you’ll sip it like cutting chai.

👜 From ₹100 Jhola to $48 “Souvenir”

Recently, a US brand picked up a simple ₹100 desi jhola, called it an “Indian Souvenir Tote,” slapped a $48 price tag on it… and yeah — big profits. 💸

This isn’t innovation.
This is branding + capitalism + confidence.

🧠 Desi Product, Foreign Profit — Kyun hota hai aisa?

Aur yeh sirf jhola nahi hai:

🥛 Haldi → “Golden Latte”
🧈 Ghee → “Clarified Butter”
👜 Jhola → “Exotic Handcrafted Tote”

Meanwhile… asli karigar abhi bhi ₹300 din ke liye mehnat kar raha hai, bina kisi brand ke naam ke.

Heartbreak hota hai, no?

💡 Marketing Ka Lesson:

We’re not behind on talent or tradition.
We’re just behind on branding and ownership.

What’s missing:
❌ Indian-led storytelling
❌ Artisan-first D2C platforms
❌ Brand-building mindset
❌ IP protection & cultural positioning

This shows clearly:
Culture ≠ Commodity… until we monetize it ourselves.

🚨 Reality Check:

👏 Claps toh mil jaate hain…
💸 But paisa? Foreign labels le jaate hain.

India needs to stop being the supplier of cool
and start being the owner of value.

🧠 Food for Thought:

. What if Indian artisans had their own D2C brands?

. What if IP rights were part of the school syllabus?

. What if “Make in India” was more than just a slogan?

Imagine the global scene:
From Banarasi to Brooklyn — lekin brand banaye hum.

👚 Desi Chawal Bag, Designer Jacket – Kya Baat Hai!

                   👉 Watch this viral reel https://www.tiktok.com/t/ZTjCh9mMN/

Where a rice bag becomes runway-worthy. Unreal.

Bas ek aur din, ek aur “Inspired by India” fashion stunt.

Ek viral reel dikha raha hai kaise ek simple Indian rice bag — haan, wahi jisme aap chawal le jaate ho — ko high-end fashion jacket bana diya gaya abroad.

Aur price? Well… let’s just say aap usmein 6 mahine ka ration bhar sakte ho.

Is this fashion? Or is this just repackaged culture with a mark-up?

Yeh sirf design ka game nahi hai…
Yeh branding ka boss move hai — jo hum bhi kar sakte hain.

Instead of watching our identity get stitched into someone else’s profit —
Let’s flip the script, build brands, and own our stories.
Want in? Tap here to join the movement.👉 https://shorturl.at/cDI4v

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I am sure you will find this Newsletter very valuable. For more details, contact Shubhra Rani on her LinkedIn profile.

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Till next time, keep marketing like a maverick.
Masala ho, madness ho, aur messaging sharp ho! 🌶️✨A