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- Har Gully Hero – Cricket, Celebs & Childhood Ka Tadka in one Campaign 🏏
Har Gully Hero – Cricket, Celebs & Childhood Ka Tadka in one Campaign 🏏
PUMA Brought Back Every Indian’s Childhood with Just One Gully Cricket Match
Digital Gone Easy
May 06, 2025
Ever played gully cricket as a kid?
(With rules like “Jo ball le aayega, wahi batting karega 😂” to “Gutter mein gayi toh not out”—you lived it, didn’t you?)
You know, the informal street cricket where rules are made up on the spot, boundaries are walls or parked cars, and every game is full of laughter and friendly banter.
PUMA India perfectly captured this magic with their Har Gully Hero campaign, starring none other than Virat Kohli and Anushka Sharma in a playful, nostalgic gully cricket match.
Here’s why this campaign is a marketing masterclass:
🔥 Campaign Highlights:
Celeb Chemistry FTW
Virat and Anushka’s genuine banter and playful rivalry make the campaign feel real and relatable—not scripted or forced.
Quirky, Desi Rules
From “If you make this expression, you’re out” to “Whoever owns the bat bats first” and the hilarious “Whoever hits a six has to go get the ball” (yes, Virat climbing pipes!), these rules bring back the spirit of childhood cricket.
Pure Nostalgia
The streets, lassi breaks, and even Lulu the dog’s cameo evoke those golden days of playing cricket with friends and family.
Viral Sensation
The campaign racked up over 50 million views in just one day—proof that emotion + authenticity + star power = engagement gold.
🧠 The Psychology Behind It:
Shared Experiences Build Trust
Almost every Indian has played gully cricket. This shared memory creates an instant emotional connection.
Log shoes nahi khareedte, woh ek vibe kharidte hain. Ek yaad. Ek throwback moment.
Authenticity Beats Polish
The campaign feels like a genuine moment, not a polished ad. In 2025, audiences crave haqiqat na ke perfect hona.
Soft Sell is Stronger
Unhone chill tone mein kaha, “Yaad hai?” instead of “Buy now!” – aur dil jeet liya.
PUMA ne bas bolke chhod nahi diya. Unhone logon ko feel karaya ki “you’re part of this.”
💡 3 Marketing Lessons to Steal:
Emotion is Everything – Sell memories, not just products.
Celebrate Local Culture – Your audience loves seeing their stories reflected.
Make It Shareable – Humor + heart = viral potential.
Cricket
Cricket toh sabne khela hai — but yaadein sirf kuch log hi jaga paate hain. This campaign did just that.
🎁 Mini Homework:
Think of one memory your audience shares. Can you create a reel, email, or post that celebrates it? That’s how you build brand love — not just brand visibility.
🗣️ Over to You:
What’s your favorite childhood cricket memory? Hit reply — I read every mail! 💌
Stay tuned for more marketing insights!
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