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Hello marketing ke Ranveers aur Rani Mukherjees
Aaj ki kahaani ek toy ki nahi, ek toy universe ki hai—
Digital Gone Easy
August 05, 2025
Meet Labubu, the cute-creepy monster jiska marketing game itna tight hai… ki Fortune 500 brands bhi notebook leke baithe hain.
Let’s decode how Labubu became a viral phenomenon—and how you can apply the same strategies to your brand, even if you’re just starting out.
So What Is Labubu & Why Everyone's Obsessed?
Created by artist Kasing Lung, Labubu is part of Pop Mart’s blind-box collectible toys.
No one knows which character they'll get—aur wahi suspense ban gaya uska superpower.
2025 tak, Labubu ne banaya ₹6,000 crore ka business.
No Facebook ads. No Diwali sale.
Sirf FOMO, fans & fantastic design.
And now… Let’s steal the strategy.
💡 Strategy | ⚙️ What Labubu Did | 🧪 Your Turn |
🎁 Scarcity Sells | Blind box + Limited editions = log paagal ho gaye | Do surprise drops, limited stock, “only 100 left” |
🧠 Storytelling | Mischievous character + fantasy backstory | Give your product a vibe & story (even funny is fine!) |
🧑🤝🧑 Community Rules | Fans made FB groups, posted unboxings, did trades | Start a hashtag challenge or UGC contest |
🎨 Visual Branding | Bold, scroll-stopping design – Labubu is instantly recognizable | Design branding that “pops” even in 1-second scroll |
😂 Fun is Contagious | The mystery + playful vibe = collectors become loyalists | Make your audience smile – memes, games, or surprises |
Real-World Magic: Why It Worked
Blackpink’s Lisa posted with Labubu = instant sell-out
Some Labubu toys resold for ₹1.5+ lakh on StockX
Pop Mart installed vending machines (“roboshops”) in malls = offline buzz
Fans literally fight for new drops online (TikTok pe drama ON )
You don’t need a toy to create magic.
You need:
A product that’s fun or different
A reason for people to come back (FOMO, game, story)
A brand voice that’s unapologetically YOU
Even if you’re selling planners, skincare, courses—or mehendi cones—
you can add character, create community, and inject play to turn customers into cult fans.
So How Can You Apply This?
Your Labubu-Inspired Checklist
Start limited drops for your products
Give your product a “filmy” story or nickname
Make your design scroll-stopping
Build hype before the launch
Add countdown timers = urgency ka tadka!
Tell Me:
What Labubu-style trick are you going to try this week?
Inspired? Share this with another marketer who needs Labubu-level inspiration
Want more? Join the Marketing Magic fam
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Once you submit, you’ll get access to our exclusive Telegram group where we learn, grow, and market smarter — together!
P.S. Keep an eye out for the upcoming newsletter — we’ve got something exciting to make your digital marketing journey even more fun! I’m sure you’ll find this newsletter very valuable. For more details, contact Shubhra Rani on her LinkedIn profile.
Follow us on our other platforms for such interesting content —
Confession time aap ki writer ke pass bhi labuabu hai guilty marketing hi itni achi this ke raha nahi gaya.
Milte hai ek naye newsletter ke saath
Till then
Saira
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