How Brands Use the India vs Pakistan Cricket Rivalry for Marketing.

Cricket + Marketing = Viral Gold! See how brands like Zomato & Blinkit turn the India vs Pakistan rivalry into clever, witty campaigns!

Author

Digital Gone Easy
February 24, 2025

Hello, Shubhchintaks(the one who believes in lifting each other up 🤝💫).

In today’s newsletter, we’re diving into how brands are turning cricket fever into marketing gold! 🏏🔥

Yes, we’re talking about India vs Pakistan—a rivalry that’s more than just a game. It’s an emotion.

And smart brands like Blinkit, Zomato, and Swiggy Instamart are using it to create viral, engaging, and quirky marketing campaigns.

But don’t worry, we’ve got you covered—everything you need, just for you:

✅ Why brands love the India vs Pakistan rivalry
✅ How Blinkit, Zomato & Swiggy nailed their marketing
✅ What marketers can learn from these viral campaigns


Cricket? Arre bhai, yeh toh sirf ek game nahi, yeh toh religion hai!

Especially when India vs Pakistan ka match ho—poora subcontinent ruk jaata hai. 


TVs are on full volume, hearts are racing, and social media?

Flooded with memes and reactions! 🌊😂

Aur brands? They are always waiting for this golden moment to jump in with clever marketing campaigns.

Zomato, Blinkit, Swiggy Instamart—sabko pata hai ki ye cricket fever paisa banane ka best chance hai.


So, let’s dive into how brands are turning this intense rivalry into marketing magic!

Why Brands Love the India vs Pakistan Cricket Rivalry

High Engagement & Attention

  • Arre bhai, Super Bowl bhi sharma jaaye itne views dekh ke!

    Millions of people tune in for this match.

  • Social media transforms into a meme factory—Facebook, X (Twitter), Instagram sab jagah bas ek hi baat chal rahi hoti hai:

    "Bhai, kal ka match dekha?"

  • Brands ko sirf ek witty post daalni hoti hai, aur bas! Ekdum viral. 🚀

Humor & Virality

  • India vs Pakistan match matlab memes ka T20 World Cup! 🤣

  • Jo brands timely aur relatable content post karte hain, unka engagement sky-high ho jata hai.

  • Ek chhoti si tweet ya Instagram post laakhon likes le aati hai—marketing ka free ka boost!

How Brands Are Winning with Cricket Campaigns


Blinkit’s TV Smashing Joke

What they did:

Result:

  • Timely, funny, relatable!

  • Cricket fans ne isse haatho haath le liya, aur post viral ho gaya. 🚀

Zomato’s Cookie Crumble Post

What they did:

Result:

  • Short, witty, and shareable!

  • Cricket fans ne bola: "Arey bhai, sahi bola!" 😆

  • Post ne memes ki duniya mein apni jagah bana li.

Swiggy Instamart’s Energy Drink Hint

 What they did:

  • After the match, Swiggy posted: “Pakistan team ke liye energy drinks bhej dein?” 😂

  • Isme direct kuch nahi bola, bas hint diya ki bhai, energy ki thodi kami lag rahi hai. 😜

 Result:

  • Subtle taunt + humor = perfect combo!

  • Lighthearted joke tha, kisi ko bura bhi nahi laga—bas sab khul ke hase! 🤣

What Marketers Can Learn from These Campaigns

✅ Be Timely – Quick reactions to trends create maximum engagement.
✅ Use Humor – A witty post can skyrocket your brand’s visibility.
✅ Keep It Relatable – Cultural references make content more engaging.
✅ Stay Lighthearted – The goal is fun, not offense!

Brands that master these strategies can turn sports moments into marketing gold! 🏆

Moral of the Story: When India vs Pakistan is on, it’s not just fans, but brands also playing to win! 😎


👉Join the DGE Community https://t.me/+rEfjI1M2TPAxMjU1 today and get the opportunity to learn such prompts together.

P.S. Keep an eye out for tomorrow’s newsletter-we’ve got something exciting to make your digital marketing journey even more fun!

I am sure you will find a lot of value in this Newsletter. For more details contact Shubhra Rani on her LinkedIn profile.

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