How Careem’s Marketing Strategy in Dubai Went Viral!🔥

Hello Shubhchintaks, (the one who believes in lifting each other up 🤝💫).

Today, let’s talk about a marketing campaign that made people laugh, think, and remember. 

We’re diving into the brilliant and fun-filled campaign by Careem Box called “If It Fits In The Box”. 

You must have heard, "If everything is going smoothly, something is wrong!" But Careem flipped the game—their box came, and everyone got hooked. 

And just like that, a new marketing trick was born.

As Bollywood’s Amitabh Bachchan would say, “Aaj mere paas gaadi hai, bungla hai, paisa hai… par branding nahi hai!” 

Let’s talk about Careem’s "If It Fits In The Box" campaign, which wasn’t just a delivery service ad but a blockbuster marketing stunt!

Delivery services struggle with one big thing—how to show that they can deliver anything? People will only use what grabs their attention.

Food apps like Zomato and Swiggy sell memes along with food, so Careem also had to do something unique.

🔥 Make People Stop and Stare!

The market is super competitive. If you run plain ads, people will ignore them. They need something exciting. 

That’s where Careem’s box stunt came in! 

They stuffed a contortionist inside a Careem box, and suddenly, people were like, 

"Wait, what is happening?"

You’re confused. You’re curious. You probably take a picture or record a video. And before you know it, the hashtag #IfItFitsInTheBox is all over social media.

Basically, if a human can fit inside a box, then a Mona Lisa painting or gold bars can easily fit too! 

This wasn’t just a visual gimmick but a genius way to spark curiosity and engagement.

As Shah Rukh Khan famously said, “Bade bade deshon mein aisi choti choti campaigns hoti rehti hain!” 😆

🎯 Smart Move: Careem’s Out-of-Home (OOH) Marketing Magic

Ever seen something on the street that you just couldn’t forget? That’s the power of OOH (out of the home) marketing! 

These ads make people stop and think, and when something unexpected happens, they grab their phones and start sharing.

Marketing experts say OOH ads, when unique and interactive, stay in people’s memory for a long time. 

Research shows that 83% of people remember what they see in outdoor ads!

Careem did just that. They used transparent boxes to showcase weird deliveries, making people wonder, 

"What’s going on? What’s this new thing?" 

And just like that, they got free publicity.

Marketing expert Ravi Sharma puts it best:

“Out-of-home (OOH) marketing works because it creates real-life experiences.

When you see something unusual on the road, it sticks in your mind. It builds an emotional connection.”

Translation? People remember what makes them feel something. 😊

🛠How to Make Your Brand Go Viral

If you want your brand to go viral like Careem, use shock, humour, and curiosity. Big budgets aren’t everything—what matters is great storytelling!

Key Lessons for You:

Surprise Element: Do something unexpected to grab attention.

Emotional Connection: Don’t just sell a product, tell a great story.

Multi-Channel Strategy: OOH + Social Media = Viral Success.

Fun & Relatable: Create content people want to share!

✨ What We Can Learn from Careem’s Brilliant Marketing Strategy!

Careem turned a simple box into a marketing blockbuster. 

That’s the power of creativity. If your branding is boring, people will forget it. 

The key is simple—make it fun, make it exciting, and watch your brand take off!

Next time you plan a marketing strategy, ask yourself—"How can we grab our audience’s attention?" Because, my friends,

“What is seen is what sells!” 

👉Join the DGE Community https://t.me/+rEfjI1M2TPAxMjU1 today and get the opportunity to learn such prompts together.

P.S. Keep an eye out for tomorrow’s newsletter-we’ve got something exciting to make your digital marketing journey even more fun!

I am sure you will find a lot of value in this Newsletter. For more details contact Shubhra Rani on her LinkedIn profile.

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