How does Ranveer's controversy change influencer marketing forever?

Hello Shubhchintaks (Who are ready to become 1% smarter every day),

Was your marketing agency thinking about investing in influencer marketing?

But after seeing Ranveer's controversy, your agency is afraid to invest in influencer marketing.

Not sure if you should go for it or not? 🤔

Aap akele nahi ho!

After this incident, brands have become extra cautious.

They are now double-checking an influencer’s content, niche, and past behavior before collaborating.

No serious brand wants to associate with someone who invites controversy, abuses, or spreads negativity.

But let’s be real—some brands earlier thought negative marketing would help them go viral.

“Attention is attention,” right?

Well, not anymore!


Public outrage has forced brands to rethink their influencer strategies.

While the public can’t ignore big influencer controversies, many small influencers get away with abusing and creating drama.

It just proves that people only care when the big names are involved! 🤯

As a digital marketing agency and academy, we’re decoding the Ranveer controversy—what went wrong, how brands are reacting, and what it means for the future.



You must be thought!

Has Influencer Marketing Been Affected after Ranveer's Controversy?

Yes, it has.

After this controversy, influencer marketing rates dropped by 5-7%.

Serious brands have started pulling sponsorships, slashing budgets, and tightening their vetting processes.

Previously, brands focused on engagement and reach, but now they must dig deeper—checking an influencer’s ethics, past controversies, and audience sentiment.


Now, virality alone won’t cut it—credibility is key.


Serious brands now prefer working with authentic, responsible influencers instead of just viral sensations.

Marketing Agencies Are Feeling the Pressure, Too, after Ranveer's Controversy?

Earlier, agencies focused on engagement and reach.

Marketing agencies are now under immense pressure to find trustworthy influencers who align with a brand’s values.

Simply having millions of followers isn’t enough anymore—brands demand ethical, controversy-free content creators.

This shift is redefining influencer marketing.

Big influencers can no longer rely solely on their fame.

They must now prioritize responsible content creation to maintain brand partnerships.

What’s the Future of Influencer Marketing after Ranveer's Controversy?

Despite the controversy, influencer marketing isn’t going anywhere.

But it is evolving.

📈 Growth is still strong – India’s influencer marketing industry is projected to grow at 18% CAGR, reaching ₹3,375 crore by 2026.

🤝 Shift towards authenticity – Brands will now invest in long-term partnerships instead of one-off campaigns. The focus will be on trust, credibility, and responsible content.

🚀 Community-driven marketing – Influencers who can genuinely engage and build communities will have higher value than those who rely only on viral content.

Brands are moving towards long-term partnerships rather than short-term paid promotions. They now look for influencers who can align with their values and maintain a clean reputation.

Key Takeaways

Ise kya sikhne ko milta hai


1️⃣ Trust matters more than reach – Brands prefer influencers with credibility over mere virality.

2️⃣ Controversy is bad for business – Companies are actively distancing themselves from influencers with negative publicity.

3️⃣ Authenticity is the future – Genuine, responsible influencers will thrive in the coming years.

Final Thoughts

The game has changed.

Brands are now more selective, audiences are more aware, and influencers need to be more responsible.

If you’re in digital marketing or influencer marketing, you must understand—

Influencer marketing isn’t about fame anymore.

It’s about trust. 🔥

What do you think? Has influencer marketing changed for good? Let’s discuss in the comments! 👇

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