Jewellery Nahi, Strategy Pe Shine Karo!

Hello Founders, Freelancers & Framework Fans 👋

Aaj ki newsletter mein hum baat karenge ek marketing glow-up ki 💅
Not from a tech brand. Not from a startup.
But from Mia by Tanishq — ek jewellery brand jo sirf sundarta nahi, balki strategy bhi bechti hai 💎.

We’re talking STP + RACE + 9-Step Framework — in full desi style 🫱👇

🧠 What’s STP? (Simple & Savory, like your fav chai)

S – Segmentation
Break karo apni audience ko logical groups mein.
Mia's Segments:

• Working professionals

• College-going fashionistas

• Bridesmaids & newlyweds

T – Targeting
Sab ko nahi, right audience ko hello bolo.

Mia targets:
Urban women aged 25–35 who want elegance without the extra. Affordable, daily-wear jewelry with modern vibes.

P – Positioning
Market mein apna spot pakka karo.

Mia’s vibe:
“Everyday jewelry for the modern woman.”
Matlab: Office look, coffee date aur Zoom call — sab pe chalega.

🏃‍♀️ RACE Framework – Tanishq Style

R – Reach
Instagram ads, YouTube pe styling videos, SEO blog content — sab kuch try kiya hai.
📍 Goal: Zyada se zyada logon ko attract karna.

A – Act
Website par "Build Your Own Look" quizzes, cute emailers, aur irresistible styling tips.
📍 Goal: Sirf scroll karke nikal jayein, usse zyada time spent karae.

C – Convert
Flash sales, Insta-only discount codes, aur COD option.
📍 Goal: “Add to Cart” se lekar “Thank You for your order” tak ka safar asaan banao.

E – Engage
Loyalty programs, birthday discounts, aur repeat customer DMs.
📍 Goal: Ek baar khareed liya? Phir bhi aayenge.

🧱 Mia by Tanishq – 9-Step Framework Breakdown

1.Know Your Client
A modern Indian woman who likes minimal jewelry with trust value.

2.Solve Their Problem
She wants jewelry that goes with kurtas and jumpsuits — Mia delivers.

3.Communicate Value Clearly
Tanishq’s trust + everyday usability = a mind-blowing combo.

4.Pick The Right Channels
Instagram, email, YouTube — wherever their audience hangs out.

5.Map Buyer Journey
From "so cute" to "Buy now" in 3 steps: reel dekhi, saved it, salary aayi, buy kar liya.

6.Set Goals
Increase cart size, boost retention, reduce bounce rate. Boom.

7.Plan Content
“Which Mia piece are you?” quizzes, “Styling 9-to-5 looks” reels — Insta gold.

8.Nurture Leads
Wishlist reminders, birthday emails, abandoned cart nudges = classy chase.

9.Convert & Engage
COD, fast delivery, loyalty perks = sold & sealed 💝

📊 Key Metrics To Monitor

💡 Pro Tip:
Zyada focus karo Convert & Engage par.
Mia ne yahi kiya — pehle style dikhaya, fir loyalty banayi.

Final Thoughts

Mia’s marketing isn’t “just jewellery”.
It’s a full strategy on how to serve your niche audience with
✔️ clarity
✔️ confidence
✔️ consistency

And that, my friends, is your STP + RACE + 9-Step glow-up 💫

📣 Want more bite-sized brilliance?

Every week, hum breakdown karte hain real brands, frameworks, and growth hacks.

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P.S. Keep an eye out for the upcoming newsletter — we’ve got something exciting to make your digital marketing journey even more fun! I’m sure you’ll find this newsletter very valuable. For more details, contact  Shubhra Rani on her LinkedIn profile.

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Till next time, keep marketing like a maverick.
Masala ho, madness ho, aur messaging sharp ho! 🌶️✨

See you next drop 👀
Till then: Market like Mia. Shine like a CEO. 💼💖