“Main theek hoon”

Every man has said it.
At home, at work, in life
“Main theek hoon.”
Even when he’s clearly not

Office stress ho, family pressure ho, ya life ke jugad chal rahe ho —
the default reply is always the same..

But this Men’s Day, a few brands stopped and actually watched
No overacting. No fake “Mard ko dard nahi hota.”

Just small, honest, thoughtful campaigns that made men feel seen.
They showed “bhai, tu bhi insaan hai”

Let’s see some of the brand in the list:

1. Aditya Birla Capital Life Insurance – “Being There”

No supermen. No fancy suits. Just regular men showing up —
for family, for work, for life.

The ad thanked men for “stepping in, being there, showing up.”

It didn’t try to make men look like heroes — it made them look human.

They didn’t sell a product. They reminded you of your dad, brother, husband —
quietly doing things before anyone even asks.

That’s not advertising. That’s understanding.

2. Haldiram’s – “Hard Outside. Soft Inside.”

Ab samosa se better metaphor milta kya?
Line dekho: “Hard on the outside. Soft on the inside.”

Bhai, ye line toh har Indian man pe fit baithti hai.

Thoda rough, thoda guarded — par andar se full emotional.
Haldiram didn’t joke. Infact they said the truth in a snack style.
The special thing was— they didn’t celebrated ‘mard’,
They understood them .

3. Society Tea – “Chai Pe Charcha, But Real”

Society Tea just said what everyone feels:

“Let’s talk about how we feel?
NOOOO!
Chal chai peete hain.”

Its a Classic Indian therapy.
Kyunki hum sab jaante hain — chai pe baat sabse honest hoti hai.

Society Tea ne emotion ko taste ke saath mix kar diya.

4. Flipkart, Pringles, Sintex – showd the Fun Side

Flipkart took the humor route — men getting exact model of their favourite sneakers = life changing moment unlocked!
Pringles stayed bold — “Here’s to the men who keep it crisp and bold.”
And Sintex, of all brands, made it thoughtful — celebrating men who make water safety a family priority

It’s fun, it’s fresh, and it proves — not every brand needs a heavy emotional video to connect.

So, What’s the Real Takeaway?

So,
Men’s Day isn’t about saying “Be strong.”
It’s about saying “It’s okay, take a break.”

In short, 2025’s Men’s Day marketing said:
“Main theek hoon” bolne wale logon ko na lecture chahiye,
na sale.

Bas ek line chahiye —
“Bhai, tu dikhta hai.”

And honestly, that’s the best campaign message anyone can give.

A Big Shoutout to every man’s presence and for being with us