Strategic Holi Campaigns: How Brands Dominate Sales

Hello Shubhchintaks (Who are ready to become 1% smarter every day),

Holi is over, but the colors are still around, right? (On clothes, on faces… and maybe on some walls too! 😆)

But while we were busy throwing colors and eating gujiyas, brands were busy doing something else—

Humari attention grab karna!

Yes, for brands, Holi is not just about colors;

It’s the perfect time to create smart and fun marketing campaigns.

Kuch brands ne zabardast kaam kiya!

Let’s see how.

How Brands Grab Attention During Holi

Festivals like Holi are super crowded—everyone is celebrating, enjoying, and having fun.

Par is poori excitement mein, kahin kuch chhut toh nahi gaya?

How do brands make sure we notice them?

Simple!

They connect their product with the Holi experience so naturally that we don’t even realize they are marketing to us. 😏

Some brands just post a simple “Happy Holi” and stop there.

Pakau. 🤦‍♀️

Par jo smart wale the?

They use Holi to create a strong and memorable message.

Let’s look at some great examples!

1️⃣ Shaadi.com – “Rang pakka nahi, rishta pakka hona chahiye”

Imagine this: You buy a packet of Holi colors, and on the packaging, you see this line:
"Rang pakka nahi, rishta pakka hona chahiye!"

Shaadi.com cleverly connected Holi colors (which fade away) with strong relationships (which last forever).

Smart hai na? 😏 

While you’re busy playing Holi, they remind you,

“Shaayad ab life partner dhoondne ka time aa gaya hai?

Marketing lesson:

Don’t just sell a product—sell an experience!

Connect your brand with something people already care about.

Tide – "Daag Ache Nahi, Clean Ache Hain"

What’s the biggest problem after Holi?

Kapde dhona!

Tide understood this, so instead of just saying “Happy Holi,” they showed a solution:

 A billboard shows white, stain-free clothes after using Tide!

The message?

“Chahe tumhari Holi kitni bhi messy ho jaye, Tide will make your clothes spotless again.”

And just like that, while you’re struggling to clean your favorite t-shirt,

Tide sabse pehle yaad aata hai detergent ke liye.

Smart hai na? 😏 

Marketing lesson:

Show, don’t tell.

Instead of just saying “Tide is good,” they proved it.

People trust results, not just words!

Dunzo – The Funniest Holi Campaign

Before we talk about Dunzo’s Holi campaign, let’s quickly introduce the brand.

Dunzo is a delivery service in India.

Need groceries, medicines, food, or anything last-minute?


Dunzo se milega lightning-fast delivery, seedha ghar tak!

Now, here’s how Dunzo played it smart during Holi:

They didn’t just say, “Hum cheezein fatafat deliver karte hain!.”

They made it fun!

"Forgot pichkari? Forgot colors? Forgot gujiya?

No worries—Dunzo it!"

They used humor and pop culture to make people smile.

Their message was simple:

If you forget something for Holi, just use Dunzo.

✅ Marketing lesson:

Have fun and be creative!

If people enjoy your ad, they will remember your brand.

How to Make Your Brand Unforgettable

Festivals are a great time to market your brand, but you need to do it right. Here’s what we learn from these brands:

 Make it relevant – Connect your product with the festival experience.

 Make it emotional – Festivals are all about feelings. Use them in your campaign!

 Make it memorable – A catchy tagline or an eye-catching visual will stay in people’s minds.

Next time you see a Holi ad, think—are they just blending in, or are they making an impact? 😉

Now tell me, which brand’s Holi campaign did you like the most this year? Drop a comment! 👇

Until next time, keep playing smart (not just colors 😉).

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P.S. Keep an eye out for the upcoming newsletter. I’ve got something exciting to make your digital marketing journey even more fun!

I am sure you will find a lot of value in this Newsletter. For more details, contact Shubhra Rani on her LinkedIn profile.

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