This Week's Industry News You Can't Miss!

Hello, lovely people! 🌟

Get ready for the latest marketing trends, business news, and fresh ideas to spark your imagination.

Branding

The countdown is on for the Maha Kumbh Mela 2025

You know Times Square is the heaven of branding, right? Well, gear up because the Maha Kumbh Mela on January 14, 2025, is set to be 33 Times Squares rolled into one! With around 400 million visitors expected, it’s a seven-paradise for brands looking to shine.

Cost Estimates  of Brand Activation Costs:

Small booths: ₹4–12 lakh

Mid-range setups (e.g., VR zones): ₹16–40 lakh

Large installations (e.g., cultural workshops): ₹40–80 lakh

Full-service lounges/multi-experience zones: ₹80 lakh to ₹2 crore

Kya irony hai! Pehle Kumbh ke mele mein bhai bichhadte the, par ab brands banegi aur log kahenge……

Ye wahi brand hai jo 2025 Maha Kumbh se famous hui thi.

Xyz company ki maha kumbh me record break sell hui.

The Maha Kumbh Mela provides brands in FMCG, technology, and finance a unique opportunity to engage rural consumers. Major brands like Hindustan Unilever, Dettol, and Colgate-Palmolive have executed creative campaigns that boosted visitor engagement and ROI ( PAISA HI PAISA).

In short, it is the perfect mix of faith and finance, where humans and brands find their blessing.

Business

🚤 Uber Shikara, Asia's first water transport service.

In the old days, Kashmiri people sang ‘Bumbro Bumbro Shyam Rang Bhoomro.
Now, they’ll sing ‘Uber Uber Shyam Hara Kala Rang Uber……... Haaayeeee, you sang it well..

Uber has launched its Shikara ( bina petrol ke pani me chalne wali uber ) service on Srinagar's Dal Lake, marking a significant expansion into eco-tourism.

means yatrigan uber app se ride book kar ke kashmir ke iconic spot ghoom payenge.


Shikara Ride Details-

Operating Hours: Daily from 10 a.m. to 5 p.m..

Ride Duration: Each ride lasts up to one hour.

Passenger Capacity: Accommodates up to four passengers per shikara.

Booking: can be made up to 15 days in advance or at least 12 hours prior to the ride.

Goal: Boost tourism, support local income, and promote sustainable travel.

Shikara rides: The only time you can sit back, relax, and let someone else do the paddling!

WARNING: If you strike a Titanic pose with anyone but your partner, you might just find yourself swimming with the fishes. 

Branding

The Jaguar Rebranding Drama

Yo, Jaguar's out here trying to flex with this whole rebrand thing, but honestly?
This shift (f is silent) includes a flashy new logo and a colourful advertisement showing off models instead of cars.

Aghhhh! It’s like showing up to a pizza party with no pizza! 😂

Key Features of the Rebranding

New Logo: billi ne logo ke bahar hi jump maar diya…goodbye to the iconic pouncing cat.

Advertisement : Idhar udhar ki chize dikhai but ad me car hi nahi thi. ( car ne bhi jump mara?)

Target Audience: Future ke buyer ko target kar rahe hain but risking alienation of traditional fans.

Even social media erupted with confusion and criticism over Jaguar's rebranding, with many questioning the absence of cars.

The first glimpse of their new concept car, the Type 00, was finally revealed at Miami Art Week, but it came after weeks of backlash for not featuring any actual vehicles in their promotional materials.

Let’s hope that Type 00 can save them from this mess! 🚗💨

Marketing

Banana Hustle: How One Fruit Became a Crypto Superstar

is painting ne  majnu bhai ki painting ko bhi pichhee chhor diya…..

Reader Babu - is kele ki kimat aap kya jano.......... 

This painting called its "Comedian," sold for only $6.2 million.

It was purchased by Justin Sun, the founder of Tron. Following the news of his purchase, TRON's price skyrocketed over 220%, reaching an all-time high close to $0.42 before experiencing a slight correction to around $0.33.

The viral nature of this event ( matlab jo dikhta hain wahi bikta hain re baba), with extensive media coverage, has proven to be an effective marketing strategy for TRON.                                

Instead of spending large sums on traditional advertising, Sun's bold move has generated substantial organic publicity, highlighting the intersection of art, memes, and crypto currency culture.

So, that’s a wrap! I’m off to buy a fruit and make some history myself.

Stay tuned for my fruit painting history update!

And don’t miss out! Tomorrow’s newsletter will drop some exciting ideas to energize your marketing strategy. 🙂