🚨 TikTok Bans, Instagram’s Grid Makeover & Hindustan Unilever’s Big Acquired: 3 News You Can’t Miss! 🚨

Hello, friends! This week, three HUGE things happened that will make you go “Wow, aisa bhi hua kya?” Sit tight, grab a chai, and let’s dive into the most exciting updates! ☕✨

1️⃣ TikTok Drama in the US: Bans, Hustles, and Bounce-Back Stories

Kya ajib confusion chal raha hai—kabhi ban, kabhi unban! TikTok must be like, 'Bhai, main app hoon ya khatron ke Khiladi?'" 😅

But let’s be honest TikTok wasn’t just an app; it was a cultural phenomenon. From quick 15-second dance moves to heartfelt storytelling. In one minute, you could see four different things—dances, learning, emotional stories, and pure fun.TikTok turned everyone into creators. 

🌟 Whether you were a college student or an uncle experimenting with filters, TikTok had something for everyone. 

Sabko kuch na kuch karne ka moka mil gaya tha.

But it wasn’t just about fun. TikTok made a huge impact on economies worldwide. 🌍 Duniya bhar mein paisa bhi kamaya gaye tha.

In the US, influencers turned it into a career. In China, engineers and marketers earned a living building the app. Small brands saw overnight fame, and millions of people spent hours scrolling for entertainment. Unbelievable, isn’t it? Well, dreams don’t always last. 😬 

Madhur sapne, par yeh sapna thoda jaldi toot gaya!

• What’s Happening? TikTok might face a global ban again. The US is worried about data safety and says TikTok is sending user data to China. Ab aaj ke time mein, data is gold.
  
  China ka maal aur gadbad-free? Bhai, ye toh sapna lagta hai! 😅

Why data is gold:💰

Aajkal data hi asli paisa hai – what you eat, drink, where you go, your health plans, even your night outs –Your data is packed in your mobile phone and other online gadgets! 🔐📱! 

 Businesses use these personal details to sell you exactly what you need, making money by understanding your every move! 💸

📊 Data ka game hai boss!

• India’s TikTok Story: TikTok was banned here in 2020. Shock lag gaya tha, but the creators didn’t stop. They moved to Instagram Reels, YouTube Shorts, and Indian apps like Moj and Josh. 

Hustlers ne kaha, “Platform gaya toh kya? Creativity zinda hai!” 💪

• The Lesson: Platforms can come and go, but your creativity and skills are your biggest strength. Always stay ready to adapt!
  
  

• Build Your Brand: Create a personal website or app where your content is 100% yours, safe from bans. 🌐 Apna brand banane ka waqt aa gaya hai!

The key takeaway? Don’t rely on just one platform. Be ready to innovate and adapt. 🚀 Agar ek darwaja band ho, toh doosra darwaja khul jaata hai.

We all know Ranveer Allahbadia, one of India's biggest podcasters. He has always used different platforms to show his talent and creativity, and today, he earns crores.

2️⃣Instagram’s Grid Change: Exciting or Just a Huge Headache? 🚨

Insta-lovers and creators, get ready for some big news from Instagram!

The classic square grid—our beloved aesthetic—is now officially replaced by a vertical, rectangular grid. If you just sighed loudly or muttered "Ab yeh kya naya nautanki hai?", we can understand. 😅 Let's break it down:

What’s Happening, Bhai?

Instagram is shifting to a vertical layout, aligning with the rise of Reels and TikTok-style content. 

You know the drill: "Chalo, Reels hi future hai."

• The square grid was the OG aesthetic of Instagram. Those seamless profiles we all worked so hard on? Poof! Gone.

• Creators and brands, who built their accounts around squares, are frustrated AF. ("Hamari mehnat ka kya?")

• Critics say Instagram is just copying TikTok, ignoring loyal users who loved the square format.

Why This Change?

Instagram claims this is necessary to keep up with modern content trends (cough TikTok cough). Basically:

Vertical videos = engagement. Engagement = revenue. Revenue = Insta Happy.

But isn’t this a bit like saying, “Tumhare paas square tha, maine vertical diya. Tum khush raho.” Users, understandably, are not that thrilled.

How Bad Is the Damage?

• Brands: Their polished profiles now look thoda off. Layouts no longer line up like before. (“Humne paisa lagaya aesthetic banane mein, aur yeh kar diya vertical!”)

• Users: Those perfect travel grids or color-coordinated feeds? Gone for a toss. 😤

👀A Look at What We Did at DGE 🎯

Adjust karna padega, doston. Here’s how to survive the vertical apocalypse:

1️⃣ Go Vertical or Go Home: Start shooting and posting content in 4:3 or 9:16 ratios. Rectangles are the new squares. Deal with it. 📱

2️⃣ Get Creative with Collages: Use tools like Canva or Adobe Express to create layouts that still feel cohesive. (Aesthetics saved? Maybe.)
3️⃣ Plan Like a Pro: Apps like Planoly or Preview help you pre-plan your new grid. (Because winging it is so last year.)

Change can be tough, but adjusting is the key to staying ahead!

3️⃣ HUL Acquired Minimalist for ₹2,670 Crore!

Now that’s what you call a “Money rain! 💸!  Hindustan Unilever (HUL) has bought 90.5% of Minimalist, the skincare startup, for ₹2,670 crore. Waah, skincare ka glow toh ab shareholders ke chehre pe bhi aa gaya hoga! 😄

Why It’s Causing a Buzz in Business 🔥

• Minimalist is famous for its simple, no-nonsense, science-backed skincare.

• With this move, HUL has officially entered the premium skincare game like a pro.

Who’s Winning Here?

1️⃣ The Minimalist Founders: Mohit and Rahul Yadav will continue working with HUL for two more years. Talk about a hustle-payday combo! 💼

2️⃣ HUL: They’re not just acquiring a brand—they’re amplifying its reach! 

HUL ke haath lagte hi, Minimalist ke serums ab sirf online nahi, har gali-mohalle ke stores mein chamkenge. Aur phir? Global stage pe dhamaka! 🌍✨

3️⃣ The Investors: Peak XV Partners is making a 10x return on their 2019 investment. Bas yahi hota hai sahi decision ka asar! Imagine those profits! 💸

What’s the Lesson Here?

Big visions 🌟 + bold actions 💪 = History in the making! 📖✨ Believe it—you might be writing the next big success story. 🚀🔥

Here’s What We Can Learn:

• TikTok ban? Creators didn’t cry; they hustled and bounced back. 💃

• Instagram changed its grid? Creators said “Challenge accepted!” and adapted.

• Minimalist founders? They transformed their small brand into a ₹2,670 crore empire! 🌟
  

Moral of the story: No matter what life throws at you, keep hustling, upgrading, and dreaming big. You never know when opportunity will knock. 🚪✨

Now, over to you!

💬 Do you think the TikTok ban was a blessing for Indian creators?
💬 Do you love Instagram’s new grid or miss the OG squares?

Drop your thoughts below! Let’s chit-chat. Until then, “Sapne dekhte raho, kyunki sapne sach hote hain, boss!” 🌟 😎

👉Join the DGE Community https://t.me/+rEfjI1M2TPAxMjU1 today and get the opportunity to learn such prompts together.

P.S. Keep an eye out for tomorrow’s newsletter-we’ve got something exciting to make your digital marketing journey even more fun!