When Brands Market the Unmarketable

This OOH flushes Boring ads away

Meet Assana Gut Clinic —
They deal with literal pain in the butt…
And turned it into branding gold 

With copy like:

“We treat all kinds of assholes.”
“Let Elon explore Mars. Our mission is Uranus.”
“The #1 clinic for your #2 problems.”

This isn’t just witty wordplay.
It’s category-breaking creativity in a sector no one wants to talk about.

Lesson from the Loo:
The more awkward the subject, the bigger the opportunity.
Why?
Because when everyone else is silent, the first voice wins attention.

Most brands play it safe.
But taboo topics = tension — and tension = talkability.

Why This Works:

✅ Humor breaks the awkwardness
✅ Relatability builds trust
✅ Taboos = high recall value
✅ You educate and entertain
✅ Boldness positions you as the leader, not a follower

Because good marketing doesn’t whisper — it simplifies.

 Try This:

Pick one “awkward” topic your brand could address.
Then gut-check it with these 3 filters:

 Can you be funny without being offensive?
 Can you be honest without being gross?
 Can you make it scroll-stopping without clickbait?

Whether you’re a healthcare brand, a  femtech startup, a parenting app, or a brand in the “unmentionables” space —
It’s your job to make the unspoken, scrollable.

Pro Tip for Brand Builders:
Taboo marketing isn’t just about jokes — it’s about permission.
You give your audience permission to feel seen, heard, and understood.

That’s not just good copy.
That’s emotional positioning.

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P.S. Keep an eye out for the upcoming newsletter — we’ve got something exciting to make your digital marketing journey even more fun! I’m sure you’ll find this newsletter very valuable. For more details, contact  Shubhra Rani on her LinkedIn profile.

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Till then,
Stay bold. Stay branded. Stay gut-friendly 🧻

—
Marketing ka Imodium — fast, effective, aur thoda cheeky 😄