You’re Using WhatsApp Wrong

Every business owner today uses WhatsApp 
but most use it just to send offers or reply to customers.

What if I told you… WhatsApp can actually 2x your repeat sales
without running ads or chasing people every day?

Let’s talk about 5 WhatsApp journeys that smart Indian brands use —
and you can too (even if you’re a small business).

1. The “Running Out?” Message

(For skincare, protein powder, pet food, coffee, etc.)

Imagine you bought a Mamaearth facewash.
After 20-25 days, you get a friendly ping
Almost running out of your facewash? Reorder in 1 click.

That’s called a Replenishment Journey.
It reminds people before they run out, so they don’t switch brands or forget.

Add a simple cross-sell too:
“Pair it with our vitamin C toner for glowing skin!”

Smart, timely, and super convenient,  like Blinkit speed, but for your brand

2. The “Abhi Bhi Soch Rahe Ho?” Message

(For fashion, electronics, or beauty)

A customer added a Boat earphone to cart but didn’t checkout.
Instead of just saying “You forgot something!”,
send this:
Still thinking? These earphones cancel background noise like magic. Perfect for your WFH calls!

After a day, send:
Grab it today because free shipping ends tonight.

That’s a Cart Recovery Journey 
Not pushy, not spammy. Just helpful and human.

3. The “We Miss You” Message

(For home decor, lifestyle, fashion)

Let’s say someone bought from your store 3 months ago and vanished.
Send a message like:
Hey Riya, long time! We just dropped our festive collection - want a sneak peek?

If she doesn’t respond, try:
Special 48-hour deal, just for our old customers like you ❤️.

That’s a Dormant Customer Journey
you bring old customers back with warmth, not just discounts.

Think of it like how Swiggy says Missed you, boss! after you stop ordering. 

4. The “Festival Ready” Journey

(For Diwali, Valentine’s, Rakhi, birthdays)

Festival = shopping mood ON
Send a story-based message like:
Confused about Diwali gifts? Here’s a quick guide - 5 ideas under ₹999.

Then show your curated products.
And finally:
Order before 05th Nov to get it on time!

That’s Event-Based Marketing, Indian-style.
Brands like Tanishq, Archies, and even small bakeries use it beautifully.

5. The “Tell Us What You Like” Journey

(For skincare, fashion, or health brands)

People love being asked what they want.
So ask 1 quick question:
What’s your biggest skin concern- acne, dryness, or ageing?

Based on their reply, send personalized suggestions:
Dry skin? Try our shea butter cream - India’s most-loved for winters!

That’s a Micro-Survey Personalization Journey
where AI and WhatsApp become your mini sales team.

Why These Work So Well

Because they make your customer feel like:
Yeh brand mujhe samajhta hai. 

These journeys build habit, trust, and connection
not just sales.

Big brands use them daily like Mamaearth, Nykaa, Meesho, Wakefit
but the beauty is, even small WhatsApp shops can do the same.

All you need is a bit of planning, and some desi-style warmth. 

Quick Recap

• Replenishment = “Running out?” reminder

• Cart Recovery = “Abhi bhi soch rahe ho?”

• Dormant Win-Back = “We miss you!”

• Event-Based = “Diwali aa gaya!”

• Micro-Survey = “Tell us what you like.”

If you want to make WhatsApp your sales growth machine,
start with these 5 journeys.
And watch how customers start replying, not ignoring.

Because in India, business chalta hai dil se
and WhatsApp is the fastest way to reach that dil.